SAVAGE X FENTY

IT ALL BEGINS WITH AN IDEA. A COLLECTIVE BODY OF CONCEPTS AND DESIGNS FOR MEN'S INTIMATES + SLEEP. LEADING CREATIVE DIRECTION EACH SEASON AND COLLABORATING WITH WOMEN'S TO ENSURE COHESIVE STORYTELLING THROUGH PRINTS AND FABRICATIONS.

CREATIVE DIRECTION/DESIGN/SKETCHES: GERMAN MADRIGAL

DESIGN PROCESS

DESIGN PROCESS

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UNDIE EXPLORATION

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IDEATION

IDEATION

COLLECTION OF SKETCHES /IDEATIONS/EXPLORATIONS

SAVAGE X FENTY LOUNGE