SAVAGE X FENTY

Setting the design direction for men's lounge, beginning with essential core classics to launch the new category. As the seasons progress, fashion-driven styles will be introduced, expanding the assortment. This evolution allows us to offer the male consumer a complete, everyday experience through a broader range of men’s products.

DESIGN DIRECTION/SKETCHES/COLOR PALETTE: GERMAN MADRIGAL

PROCESS & IDEATION

PROCESS & IDEATION

HEAVY FLEECE

HEAVY FLEECE

HEAVY JERSEY

HEAVY JERSEY

WOVEN & ACCESSORIES

WOVEN & ACCESSORIES

CAMPAIGN & PRESS

CAMPAIGN & PRESS

WWD ARTICLE ON MEN’S LOUNGE launch W/MARCUS STROMAN

Previous
Previous

SAVAGE X FENTY

Next
Next

SAVAGE X FENTY DIESEL