SAVAGE X FENTY
Setting the design direction for men's lounge, beginning with essential core classics to launch the new category. As the seasons progress, fashion-driven styles will be introduced, expanding the assortment. This evolution allows us to offer the male consumer a complete, everyday experience through a broader range of men’s products.
DESIGN DIRECTION/SKETCHES/COLOR PALETTE: GERMAN MADRIGAL
PROCESS & IDEATION
PROCESS & IDEATION
HEAVY FLEECE
HEAVY FLEECE
















HEAVY JERSEY
HEAVY JERSEY

















WOVEN & ACCESSORIES
WOVEN & ACCESSORIES















CAMPAIGN & PRESS
CAMPAIGN & PRESS
WWD ARTICLE ON MEN’S LOUNGE launch W/MARCUS STROMAN















